Why does a customer account need email verification?
Email verification confirms that the customer can receive messages at the address attached to the account before sensitive account and purchase workflows depend on it.
Updated October 1, 2026
Use the verification link or request another
Open the message sent by the site and follow the verification link. If it expired or never arrived, use the verification/resend path, then check spam and the site's outbound-email configuration.
Verification proves access to the mailbox; it does not make the customer a CMS administrator.